Turning Clicks into Leads into Customers!
When you run a home service business , whether you’re a roofer, plumber, electrician, or pool contractor, every lead counts. But not all leads are created equal. The key is attracting
qualified prospects who are ready to book your services. At Tactical Edge Services, we specialize in helping home service pros turn online attention into paying customers.
1. Understand Your Ideal Customer
Before spending a dollar on ads, define your ideal customer profile.
- What neighborhoods or zip codes do they live in?
- What services are they searching for most?
- Are they homeowners or property managers?
When you know your audience, you can tailor your campaigns for higher-quality leads — and less wasted ad spend.
2. Local SEO: Your 24/7 Lead Generator
Local SEO helps your business appear where it matters most: Google Maps and local search results.
- Optimize your Google Business Profile with photos, reviews, and service areas.
- Add city-specific landing pages (like “Plumbing Services in Boca Raton”).
- Encourage satisfied customers to leave reviews — they build trust and improve rankings.
This approach keeps your phone ringing even when you’re off the clock.
3. Paid Ads That Actually Convert
Google Local Service Ads and Meta campaigns are powerful when built correctly.
We recommend:
- Targeting by city and service type.
- Using strong calls to action like “Get a Free Estimate” or “Same-Day Service.”
- A/B testing ad headlines and visuals weekly for maximum performance.
At Tactical Edge, we continuously monitor and optimize campaigns to keep your cost per lead low and your calendar full.
4. Automated Follow-Ups
A fast follow-up can make or break a sale. Our clients use AI-powered workflows that automatically text or email new leads within minutes.
No more missed calls. No more cold leads. Just consistent communication that turns inquiries into booked jobs.
5. Track, Measure, and Improve
Real marketing success comes from data.
We build dashboards that show your:
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Conversion rate by channel
These insights help you make smarter decisions and scale confidently.
Final Thoughts
In today’s competitive home service market, simply having a website isn’t enough. You need a
tactical marketing system that finds, nurtures, and converts leads on autopilot.
That’s where Tactical Edge Services comes in Veteran-owned. Mission-driven. Results-guaranteed.
